Microsoft's Windows Mobile OS, at one point of time, used to rule the smartphone world.
But that was before Android & iOS came into the picture. Realizing the outdated-ness of the Windows Mobile platform, Microsoft revamped its mobile OS completely and came up with a fresher version calling it the Windows Phone OS (WP). Being a late entrant to the market, WP's market share compared to Android & iOS is minuscule. However, with the launch of Windows 8, Microsoft has unified the experience of its OS across all devices - desktops, laptops, tablets & mobiles. This move has the potential of far-reaching repercussions and organizations have realized the advantage of having a unified engagement strategy that flows across all customer touch-points. This has led to WP being among the fastest growing mobile OS's today.
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